Another Contestant Enters the Ring

So, in our ongoing and not quite intentional coverage of new frozen yogurt joints in every borough, I found myself needing to use the restroom and refill my water bottle (not unrelated!) in front of newcomer /eks/ in Brooklyn.  Now this is guaranteed to enrage IFC, who is suspicious of all things Brooklyn, but I think we may have a winner, folks.  Now, I haven't tried Yogurberry, but those sugar-strawberries IFC sampled sound iffy.  The yogurt at /eks/ tastes just like Pinkberry, but with two important differences.

1) It purports to be made of real, in-house cultured yogurt with live yogurt-germs, instead of a proprietary powder base of fairy dust and crack cocaine.
2) They offer pomegranate seeds among their toppings.

So, #1 just makes you feel even more that this sugary dessert is an important part of a balanced diet, and #2 takes /eks/ into a new strata of frozen yogurt/fruit magic.  The smooth, tart yogurt, with the crunchy, tart seeds is a perfect combination.  I'll have to get the Texture Hunter's opinion, but I thought it was a great combination.  Also it's beautiful, in a blood-of-the-lamb sort of way, and it matches the weird 'Kara Walker for Target' decor.  Uh-may-zing.  Just the thing to perk you up after a demoralizing afternoon of selling things at Beacon's Closet.  And, they were nice about refilling my water bottle, filling it up from a cool pitcher kept in the refrigerator instead of the tap -- first class!

Also, there's a lot of funny and odd intel about the place on the internets and they have a weekly rotating 2nd flavor that is either 'Dr. Green Tea', 'Dr. Mango', or 'Dr. Coconut', which is a definite step up from PB's static  and not very exciting greeen tea option.  Don't know if the good Doctors are licensed to practice outside BK, but /eks/ seems good for what ails you.

Next stop, the TCBY in Riverdale?  Columbo Staten Island?

Comments

[The Texture Hunter]

I was wading through aging hipsters in Willy B a few weeks back and I too stumbled upon /eks/ and partook of the Dr. Green Tea yogurt with granola. Unfortunately I was disappointed as the real yogurt was a bit too tangy for this tasteless creature. And although this is embarrassing to admit, when it comes to creamy treats, texture wise, Tasti D Lite on the Bedford main drag appears to be a better 11211 option, as the Dr. Green was a little "icy" for me. (I can't believe I just said that out loud--I hope my street cred hasn't been tarnished)

[Ulrike Meinhof]

BUT DID YOU HAVE IT WITH POMEGRANATE SEEDS? That's where the texture-money's at. Also, SFweekly is pretending that McDonald's cheeseburgers aren't a modern miracle.
http://blogs.sfweekly.com/shookdown/2007/10/epifurious_and_the_perils_of_t.php